Content Strategist

What You'll Be Doing

You'll build scalable content systems for D2C brands. Not random posts. Not trend copying. Real formats that drive millions of views, strong retention, and measurable business impact. You should understand hooks, watch time, shareability, and how organic feeds paid.

Mock Assignment (Mandatory)

VEDARTHA
A legacy Ayurvedic wellness brand with 40+ years of trust.
Rooted in tradition. Relevant for today.
TG: 30 to 40 years old
Primary markets: Tier 2 and Tier 3 cities
Family-oriented, value-conscious, culturally rooted, practical decision-makers.

This is a mock assignment just to evaluate the thought process and capability of candidates. Your pitch won't be used anywhere in real life.

Mandatory Video Pitch

Along with your presentation, submit a 3 to 5 minute video pitch where you:

1. Introduce yourself
2. Present your strategy
3. Explain why you want to work with Brownie Media

This is mandatory. This video helps us evaluate your on-camera communication skills.

Your Task

Create a repeatable episodic content series for Instagram Reels for Vedartha.
Not one viral idea. A scalable show or content format.
We want something that can run for 50+ episodes and generate millions of views.

Deliverables

1. Series name
2. Core concept (what is the show about?)
3. Why this will work psychologically for this TG
4. 3 episode ideas, each with the hook (first 3 seconds), the core beat (what happens) and the end beat (payoff). No need for an entire script.
5. Why this format is repeatable

What We're Evaluating

• Does this stop the scroll?
• Is this native to TG culture?
• Is this actually repeatable?
• Does it build brand identity, not just views?
• Can this realistically hit high retention?

Constraints

• No generic "day in my life"
• No boring explainer content
• No corporate tone
• Must feel culturally current
• Must reflect brand positioning
• Must be from Bangalore or willing to relocate